Movement Arts Creation Studio 
(MACS)

MACS is a non-profit incubator studio for dancers, movement artists, performers, and circus artists, providing affordable and inclusive creative spaces to the greater Boston area. At the time, the organization was in the early stages of funding and needed a cohesive brand identity to build momentum with partners and investors, addressing a visible gap in the movement and circus arts landscape in New England.

I led creative direction and facilitated workshops to develop their initial visual identity, ensuring alignment with their brand strategy, mission, and values. Then, continued work consulting on brand visual alignment and helped establish a comprehensive design system that the team could take in-house to produce business pitch decks, social media content, and a marketing website and guidelines.

Since then, MACS has expanded its funding and exposure, gaining partnerships with leading foundations, including the Boston Foundation and the Aliad Fund. The organization has also become a key financial supporter of artist programs, residencies, and circus arts studios internationally.

The logo was designed as four distinct symbols that can stack and rearrange in multiple configurations. It reflects the organization’s core tenets—excellence, circus arts, movement, and creative space—while embodying the spirit of performance artists collaborating, using their bodies to create new forms, expression, and moments of awe. The corresponding wordmark is also flexible, offering a variety of arrangements to adapt seamlessly across diverse media and communication channels.